The Project Emoundergrounds

The project “Emotional technologies for the enhancement of cultural heritage in the context of transnational UNDERGROUND - EMOUNDERGROUNDS” is part of the European Territorial Cooperation Program “Interreg V-B Adriatic-Ionian” - Priority Axis 2. “SUSTAINABLE REGION”. The thematic objective of the call, included in the 2018 program call, is “Preserving and protecting the environment and promoting resource efficiency”, expressed through a specific objective (2.1) “Promoting sustainable enhancement and conservation of natural assets and cultural assets as growth assets in the Adriatic-Ionian area”. The project aims at systemizing a set of interventions for the promotion, enhancement and better use of cultural heritage (castles, fortresses and other cultural buildings with undergrounds) and consequently, at strengthening, in a sustainable way, the attractiveness and competitiveness of Adriatic-Ionic tourist destinations involved through the use of advanced information and communication technologies (ICT) - New Media and Emotional Technologies - and innovative marketing tools. The project intends to enhance tourism development and sustainable, intelligent and inclusive growth of the areas concerned, improving the quality of tourism and promoting new market-oriented cultural-creative tourism products. To achieve this goal, the project plans to implement an integrated set of actions to jointly manage and promote, in a sustainable and innovative way, the identified cross-border cultural sites, integrating the offer of existing tourist services and improving their quality. More specifically, the planned activities include networking actions, studies and analysis of target sites, development of ICT and New Media tools, pilot actions for the design and development of innovative accessible cultural routes and itineraries, specific actions for institutional information, awareness raising, training, institutional capacity in terms of construction and cross-border governance.